Convert JPG to AVIF in your browser. AVIF is the newest web image format and usually produces the smallest file of all at a given quality — excellent for performance-critical pages. Encoding is more intensive than JPG or WebP, so it can take a little longer.
Why convert JPG to AVIF?
AVIF is the newest web image format and usually produces the smallest file of all at a given quality — often beating WebP, especially on detailed photographs. For performance-critical pages where every kilobyte on a hero image counts, AVIF delivers the fastest download for your visitors.
The trade-off: encoding time and support
AVIF does more work to reach that small size, so encoding takes a little longer than JPG or WebP — a one-time cost for a file people download faster. Support is now broad across current browsers; for very old clients, keep a JPG or WebP fallback. The conversion runs in your browser.
How to convert an image
- 1Upload your JPG.
- 2Choose an AVIF quality level.
- 3Wait a moment while it encodes, then compare the size saved.
- 4Download the AVIF.
When to use JPG to AVIF
- Squeezing the last bytes out of hero images on a fast website.
- Serving the smallest possible photos to save bandwidth.
- Future-proofing an image library with the most efficient format.
Frequently asked questions
Is AVIF smaller than WebP?
Usually, yes — AVIF often beats WebP at the same quality, especially on detailed photographs. The trade-off is slower encoding.
Do browsers support AVIF?
All current major browsers support AVIF. For very old clients, keep a JPG or WebP fallback.
Why does AVIF take longer to create?
AVIF compression does more work to reach a smaller size. The wait is a one-time cost for a file your visitors download faster.